2015 Nissan Micra, reaches 9,998 sales milestone
Less than a year after its return to the Canadian market, the 2015 Nissan Micra reached a sales milestone of 9,998 units coinciding with the subcompact’s starting Manufacturer's Suggested Retail Price (MSRP) of just $9,998.
On March 30, less than a year after its return to the Canadian market, the 2015 Nissan Micra reached a sales milestone of 9,998 units coinciding with the subcompact’s starting Manufacturer’s Suggested Retail Price (MSRP) of just $9,998.
Sales of the 2015 Nissan Micra surpassed the 10,000 unit mark on March 31s for a grand total of 10,265. Nissan also claims the Micra offers the lowest cost of ownership in its class, according to results released from a recent Vincentric study.
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The Nissan Micra made history last year as a new vehicle with the lowest starting price of $9,998 in Canada, and also offering the lowest cost-of-entry for an abundance of must-have features including: Bluetooth, Rear View Monitor, cruise control, manual air conditioning and automatic transmission. The combination of Micra being fun-to-drive, and its unbeatable value proved to resonate with Canadians.
In the fourth quarter of 2014, Nissan grabbed the lead of the subcompact segment with an average market share of 20 per cent with sales of Versa Note and Micra combined. Micra continues to be in demand in 2015 with an average 14 per cent market share in the segment, and 26 per cent when combined with Versa Note.
Nissan didn’t wait to take Micra’s image to the next level. In November of 2014, a special edition was announced – the Krom. Built on the popular SV Convenience grade, the Nissan Micra Krom package begins for an additional $599 and features chrome mirror covers, door handle covers, door side moldings, trunk entry guards as well as a Canadian roof graphic and special “Krom” badge.