The Tesla Model S seems to be the hot topic of discussion around water coolers almost any given week, though it’s hardly new news.
Whether it’s because the 100 percent electric luxury sedan, which can seat up to seven people, has modes labeled “Insane,” or “Ludicrous,” or it’s because they are phenomenally fun to drive, it doesn’t matter. People are still talking. That’s half the battle.
Another topic of discussion is now centring around the upcoming Tesla Model 3. If you’re not in the market to spend upwards of $70K (US or CAD) on a posh performance four-door, there’s hope.
From what Tesla Motors has released, the baby brother to the Model S is slated for 2017, with a prototype unveiling in the spring of 2016.
It’ll be the first vehicle on the third-generation platform, and aims to cut into sales of the BMW 3 Series and the Audi A3.
Though Tesla isn’t the only one in the game for that market.
BMW already has an all-electric offering: the i3. There’s also the Nissan LEAF hatchback, Mitsubishi i-MiEV, Kia Soul EV, smart for two electric drive, and a few more. But aside from the BMW, they’re not what you’d deem as a premium vehicle.
The Chevrolet Bolt, an upcoming EV, whose production has been confirmed, is hoping to capture the attention, and wallets, of those who want to commute on pure electricity but can’t pay a premium for it. And depending on the location and the incentives available, the price tag can look even more favourable.
Car and EV enthusiasts will be waiting with bated breath for the Model 3, or at least that’s my prediction. If it’s anything like the Model S, I’d expect them to already be sold before they even hit the showrooms.
EVs are such a small part of the automotive equation albeit an important one.