Honda returns to the Super Bowl
The next-generation Honda CR-V will make its television debut during Super Bowl LI.
Honda is set to return to the big game in 2017 with the television debut of the completely redesigned and reengineered 2017 Honda CR-V on Sunday, Feb. 5 during Super Bowl LI, where more than 100 million viewers will get a closer look at the newest edition model.
This is the third time CR-V will be featured during the big game, including the 2012 launch of the previous generation CR-V in a commercial paying homage to a well known coming-of-age character in “Matthew’s Day Off,” and following the CR-V’s first appearance in 2007, coinciding with the launch of the first-generation CR-V.
Last year’s highly successful “A New Truck to Love” ad introduced the new Ridgeline pickup to Queen’s iconic “Somebody to Love,” generating more than 100,000 hand-raisers for Honda’s innovative new truck.
The 2012 Honda CR-V “Matthew’s Day Off” spot featuring that well-known coming-of-age character was created to connect with the 2012 CR-V’s youthful target audience.
The spot was a big hit four years ago and quickly became one of the most talked-about ads even before it aired during the game.
The 2017 CR-V boasts bold new styling, a more premium interior, the model’s first-ever turbocharged engine and a host of new features and technologies aimed at maintaining CR-V’s status as the outright benchmark in the highly popular compact SUV segment.