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New Nissan Micra Commercial Featuring Alex Tagliani

The television spot incorporates the Nissan Micra Cup, and was developed and filmed entirely in Quebec, where the Nissan Micra Cup series is currently executing its inaugural season.

  • Nissan Micra commercial

Nissan has announced the launch of a new Canadian television campaign for the Nissan Micra featuring professional racecar driver, Alex Tagliani.

Nissan, working with its Quebec-based creative agency, TAM-TAM/TBWA, developed two different versions of the same television spot: one for English Canada and one for French Canada.

Both versions feature Montreal native, Alex Tagliani, and are identical in format and premise, but feature different supporting talent for the respective language markets. The 30-second television spot is the first featuring the Nissan Micra since the subcompact vehicle’s market launch in April of 2014.

RELATED: 2015 Nissan Micra S Review

The television spot incorporates the Nissan Micra Cup, and was developed and filmed entirely in Quebec, where the Nissan Micra Cup series is currently executing its inaugural season.

At a stop light, Alex Tagliani pulls up in a Micra Cup race car to a Nissan Micra SR carrying a young man taking the Micra out for a test-drive, accompanied by a Nissan sales representative.

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The driver of the Nissan Micra SR makes eye contact with the Canadian racing legend, and initiates a challenge to see who can pull away from the light the fastest, much to the chagrin of the Nissan sales representative.
True-to-life, Alex Tagliani, after applying the throttle, quickly leaves his competitor in his rear view mirror.
The new Nissan Micra television spot developed for English Canada launched on July 6.

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