Nissan Expands NISMO Performance Business
Nissan will expand its NISMO performance line with more products like the new Sentra NISMO.
Nissan has set up a new unit to expand its NISMO road car business by making a greater range of models available to customers in more markets.
The NISMO Cars Business Department is part of Autech Japan, Inc., a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other group companies, it will plan and develop more appealing products in a shorter time.
Nissan plans to expand the range of NISMO road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of NISMO cars, which are now about 15,000 units a year.
Nissan introduced the NISMO brand to its mainstream model lineup in 2013 to bring customers more innovations and excitement.
Featuring performance and styling developed through NISMO’s motorsports activities, the cars offer a sporty driving experience combined with Nissan’s quality, reliability and durability.