Nissan Rolls out New Dealership Look
Nissan’s dealer network is in an era of transformation as stores across Canada begin to adapt to a new state-of-the-art design.
Nissan has provided details on the Canadian implementation of its global Retail Environment Design Initiative (NREDI 2) during a grand opening of the newly-renovated HGregoire Nissan Chomedey, Quebec.
The NREDI 2-outfitted dealership is visually and technically restructured in all areas – from sales, to service, to finance – in order to meet heightened consumer expectations for retail facilities.
“We rethought the Nissan dealership environment to complement the design, technology and drive experience that make our vehicles stand out,” said Joni Paiva, president of Nissan Canada Inc. “Nissan’s goal is to provide our customers with dealership experiences of globally consistent high quality.
“The rollout of NREDI 2 dealerships in Canada signals the next generation of this new standard for dealerships under the Nissan brand.”
The new state-of-the-art dealership is based on Nissan’s innovative NREDI 2 design, intended to provide customers with attractive, comfortable, and welcoming places to spend time while also offering needed services as efficiently as possible.
Nissan’s NREDI 2 features visual transparency and openness, exclusive delivery areas, a large, glassed-view to the service area, a customer lounge set up as part of the showroom with the addition of a quiet lounge, and an increased use of digital elements including service and sales screens, configurator touch screen tablets and digital wheel stands.