• electrification plan

Subaru wants to Fully Electrify by Mid-2030s

An effort to reduce CO2 emissions 90 percent or more by 2050

Evan Williams By: Evan Williams January 21, 2020

Subaru has just announced part of its electrification plan. An effort to reduce CO2 emissions 90 percent or more by 2050 and introduce a new hybrid as well as a full-electric model set to arrive later in the decade.

The automaker hasn’t been on the forefront of electrification so far, though it has sold a hybrid in our market previously and has just recently revealed a plug-in version of the Crosstrek. Subaru is planning to change that, quickly, it announced at a technical briefing in Tokyo yesterday.

First to arrive to market as part of that effort, the automaker announced, is what it called a “strong hybrid.” Reuters, in attendance at the briefing, said that the new hybrid vehicle, expected to be a PHEV, would use Toyota technology. It’s intended to debut sometime later in this decade.

In addition to the “strong hybrid,” Subaru is also planning and developing a fully electric vehicle, again in partnership with Toyota, again expected later this decade.

The company says that despite the partnership, it still wants to retain its own identity with the vehicles.

“Although we’re using Toyota technology, we want to make hybrids that are distinctly Subaru,”Chief Technology Officer Tetsuo Onuki said at the briefing. “It’s not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive.”

As part of the announcement, Subaru said it wants to make at least 40 percent of its global sales EV or hybrid by the year 2030. In addition, the automaker wants to have all of its vehicles have some sort of electrification by the first half of the next decade.

“Even in this once-in-a-century period of profound transformation, Subaru’s strong commitment and dedication towards car-manufacturing that we have cultivated throughout our history remain unchanged. With the aim of making Subaru different from other brands, we will further hone the distinctive qualities that make a Subaru a Subaru, maintaining the unique attributes our customers have come to expect. At the same time, as we work to fulfill our social responsibilities, including the protection of the global environment, we will leverage Subaru’s unique character and technological innovation to contribute to the creation of a carbon-free society,” said company President Tomomi Nakamura.

While the car company wants to reduce well-to-wheel CO2 emissions by 90 percent compared with 2010 by the year 2050, it understands there’s more to sustainability than just the vehicles. Subaru says that “preservation of the ecosystem of our planet is of the utmost importance to ensure the future sustainability of both society and our organization, and we work towards this goal in all our business activities.” To further the automotive goals, the company says it aims to reduce CO2 emissions from offices and factories of the Subaru Group by 30 percent below 2017 levels by 2031.

Source: Reuters